Maintaining good relationships with customers is paramount to the success of any business. Good relationships are built on simple principles: understand your clients and their needs, provide solutions and services that meet those needs and ensure that you maintain a two way conversation that allows that relationship to flourish.

However, with a large number of diverse clients, each with their own needs and requirements, it can be difficult keeping track of the plethora of information that you need to ensure your customers are always at the top of you list. Now add in the need to source, profile, nurture and convert all the potential clients out there, while keeping track of your competitors and you begin to realise that you may need a little bit of help. The solution: Customer Relationship Management.

Customer Relationship Management, or CRM, is a term that refers to the concept of formalising the systems that are responsible for maintaining and growing ongoing relationships with your customers. Implementing a CRM system for sales, general business contact needs or customer services can generate huge rewards. However, it can also severely hamper your business. Too many companies have seen the negative implications of implementing a system that fails to meet requirements or is poorly implemented.

Challow’s straight forward thinking approach is carried though into CRM implementations. We focus on defining the business need, assessing the ideal solution and then implementing a solution that is designed around those needs. As with all other services and solutions provided by Challow, our CRM solutions are part of the overall approach to providing core business systems that allow your company to grow.

As both Goldmine and Microsoft Business Solutions CRM partners, we are able to provide the ideal solution, depending on your requirements.

Microsoft CRM helps build profitable customer relationships, is accessible from Microsoft Outlook and the Web, and integrates with other business applications.

Its fully integrated Sales and Customer Service modules enable employees to share information, improve sales success and deliver consistent, efficient customer service.

Features include lead and opportunity management, a complete view of customer history, automated incident management, a knowledgebase and reporting tools for accurate forecasting and measurement of business activity and employee performance. Developed using Microsoft .NET-connected technologies, Microsoft CRM scales as your business grows, is easy to deploy, customise and use. Modules include: Sales and Customer Service.

GoldMine equips professionals, small businesses and teams with customer/contact management, automated processes and workgroup tools.GoldMine Corporate Edition enables entire small to medium-sized enterprises or distributed enterprises to effectively manage every facet of business relationships.

Get instant access to your centralized customer and contact information, including complete histories with Rich Contact Management. Stay on top of your day with reminders, alerts and a complete view of your schedule. Goldmine allows you to automate mass mailings by easily generating targeted, personalized email, letters and faxes from a central location - and track results!

Get immediate updates for your pipeline and track products, prospects, revenue potential, and closing dates in real time by using the Opportuinity Manager. Share critical information across the whole team, inside and outside your office.

Should nether product meet the requirement, Challow is able to develop the ideal solution from the ground up. Furthermore, our strong development and infrastructure skills allow the ideal solution to be further customised to ensure the highest degree of success.

Working with your organisation, Challow is able to assess your needs and design, implement and support your Customer Relationship Management initiatives.